Google Instant Search is a daring new innovative attempt by Google to stay at the forefront of the IT world. With everything we have learned in class we have to wonder if Instant Search is worth the risk. Here is the facts. Google controls over 70% of all searches over the Internet. Yahoo and Bing combined only account for 25% of the market. One has to wonder, with Google controlling its market, was it a smart move for Google to implement this new technology. Was their competitive pressure for Google to innovate? Not really. Is Google losing market share? No. Does Google have more to lose than to gain from Instant Search? I think so. Google has a dominating position in the market with no contender within reach. If Google Instant Search is a big success than they might gain maybe 5% to 10% market share before their competitors imitate them. If Google Instant search is a failure, Google could lose its position as a market leader before they can rebound from the implementation of Instant Search.
Personally I like Google Instant Search; however, I think the risk of adding this technology out weighs any possible benefit they could gain. I think it would have made more sense for a competitor to implement an innovative technology. Although maybe this is the reason that Google is the leader in the industry.
I thought this was an interesting post. I was told by my brother a few days ago about Bing having experimented with instant search a while ago, and I decided to look this up after reading your blog. Here is a link
ReplyDeletehttp://www.geek.com/articles/news/microsofts-bing-ignored-search-as-you-type-for-a-year-before-google-instant-20100913/
According to this article a software engineer at Microsoft created an instant search, and Microsoft ignored him. I think this kind of illustrates why Google remains dominant. Like you said, they probably did not have to innovate to maintain there market share in searches, however; there is a good chance that there ability to stay ahead of their competition is the reason that they have such a strong hold on the market. I think it was a good call for them to move to the instant search, because users have a lot of loyalty to Google, and if it flopped they could have quickly moved away from this technology, and if it's successful it will be another big win for Google.